About Us

Smiletex - workwear that works as hard as you do!

Smiletex has 20 years of experience, professionalism, faith and a desire to offer consumers high-quality and diverse textile products….because that’s how Smiletex, which has been selling HoReCa textile products on the market for 5 years, was born. As the company’s positive name suggests, our goal is to brighten and enrich the choice of specialty clothing for both the HoReCa sector and other business sectors such as transportation and medicine. We also offer our products to the conscious private consumer.

During our five years of operation, we have developed together with our excellent customers and partners. It is thanks to our trend-conscious customers, who value user comfort and environmental friendliness, that we have made various world-class and highly recognized brands available to Estonian consumers from which everyone finds what they like.

We look forward to seeing you all at our shop, where you can try, choose, order or buy products now! Our selection includes over 150 aprons, almost 100 different chef’s jackets and blouses, as well as for professionals working in the service sector, from tunics and blouses to t-shirts and bow ties.

A valued Danish brand of Nordic products with a modest design, high-quality fabric and that significantly extends the life of the products. Their Functionality, user-friendliness, sustainability and good-looking design are what’s important to them. They have been using Tencel (natural fiber that is made from wood pulp) as an innovative material and all their Fairtrade products are available with Coolmax mesh inserts which are also used on their cook jackets to increase the breathability of their clothes. Kentaur is a company whose products include the largest proportion of clothes that use recycled materials based on the principle of Sustainability. Best value for money.

Premium brand in the HoReCa world. A Dutch family business that makes no compromises on quality or wearer comfort. It is difficult to describe the good features of the brand and the suitability for wearing, you have to come and experience it yourself in the Smiletex shop :). The combination of different fabrics ensures the comfort of movement and breathability of the fabric. More than half of Le Nouveau Chef’s collection consists of chef’s jackets, aprons and shirts made from sustainable fabrics (Green Choice). The materials used are Tencel (natural fiber that is made from wood pulp), recycled polyester and organic cotton. All of them being lightweight materials that are comfortable to wear even after a long shift in a hot kitchen.

The world’s best-known and largest US brand producing chefs and service clothes which is represented in 65+ countries. It has an impressive catalogue of denim aprons, chef jackets of different styles from classic buttons to new color models combined with locks, prints and mesh materials on the back and sides. Chef Works helps you to stand out and find a unique outfit, both in terms of cuts and color choice and even for your craziest ideas. Good value for money. Lightweight materials, easy maintenance.

Guintessentially British! The keywords are adaptability, simplicity and convenience. Oliver Harvey’s customizable aprons have won many customers all over Europe with their unique products. All garments are carefully made of the latest textiles and fabrics which are finished to the highest standards, ensuring both the longevity and the value of the garments. For the customer who values environmental values, there is a new Lifestyle Collection, which is made of 100% nature-friendly fabrics, including organic cotton and recycled polyester. All Oliver Harvey clothes are made in Great Britain!

A manufacturer of high-quality uniforms aimed primarily at the service sector, with a selection of clothing for restaurant and cafe service providers as well as beauty and health care workers. There are many different shirt types up to T-shirts and polos. They are distinguished from the competition by a wide range of colors, which makes their products available in over 60 different colours. All of their products are perfect for promotional gifts. Quality products at affordable prices!

Our clients about us

I`ve always appreciated high quality products on my kitchen therefore a partnership with Smiletex and Kentaur has always supported zero waste and sustainable practices so I´m proud to bring Kenaur products to Fotografistika Tallin.

Peeter Pihel, Chef, Co-Founder Fotografistika Tallinn, “My home land and sea. Estonia” author

Our cooperation has been super fast, exciting and at the same time easy, because Smiletex represents both the classics and the high fashion of the restorant world. I commend Kentaur’s products for their design, innovative solutions and sustainability. Through them, we have always found the right solution for me.

Joel Ostrat, Chef, Restaurant entrepreneur, TV host “Joel Ostrat´s Great Dinner”

I like to serve dishes that are beautiful and appetizing. The same goes for my chef clothes – modern, comfortable and beautiful. Kentaur became my favourite brand precisely because of the reliability, design and material of their clothes. In addition to the personal and professional service in the Smiletex. This is the basis of our successful cooperation.

Dmitri Haljukov, Founder Premier CRU, Selver Gourmet , “My kitchen. My soul.” author

My definite favorite today is LeNouveauChef. I Can honestly say, that I haven’t worn such a comfortable workwear yet. The chef’s jacket conforms perfectly and i can’t even feel it on me. The material is breathable, a perfect fit and completely representative. It is extremely convenient to work in the kitchen at different room temperatures. Fast solutions, flexibility and quality – always a pleasure to visit you 🙂

Anti Lepik, Executive Chef at AS Tallink Grupp,  four-time World Oyster Opening Champion

Whenever I happen to come to Tallinn, I try to visit the Smiletex showroom and replenish mine and my teams clothing. With a pleasantly direct and professional service, a wide selection of high-quality chef clothes helps me to always find a solution to my urgent purchase wishes. I like the Kentaur brand because the clothes are really very practical and stylish, fit well and last for a long time.

Rustam Tangirov, Chef and Founder ST.Peterburg restaurant Teriberka TR Bar, owner of numerous international culinary awards

Smiletex – the master of tailoring our unique and stylish solutions which are chosen according to taste and place concept to you :). All this is supported by a wide range of high-quality brands and a very professional and personal approach. My personal favorite is Kentaur. Their innovative solutions, details and, of course, Danish design and quality.

Maido Maiste, Chef, restaurant Tsunft / restaurant-vinotheque-bakery 

The textiles that are well-suited for both the kitchen and the hall of our company have been planted on our backs by the Smiletex team. Many of our men felt like they had been given wings! The jackets they wore straightened their posture and gave them more confidence. Their Kentaurs denim jacket and a military toned apron made the team work with the same rhythm and synchronize their workflow. This clothing creates the feeling of a unified team and makes the staff shine.

Erlis Schönberg, Chef,  Lest ja Lammas Resto ja Vetsi tall, “Maitsemeelelahutaja” author

Dimitri Demjanov, Chef and CEO in Gloria 1937, President of Bocuse d`Or Estonia