Smiletex — quality textile products for the HoReCa sector

20 years of experience, professionalism, faith and the will to offer consumers quality, diverse textile products — that's how Smiletex, a seller of HoReCa textiles that has now been on the market for over 10 years, was born.

As our upbeat name suggests, our goal is to brighten and enrich the choice of specialised clothing for the HoReCa sector as well as other sectors such as transport, beauty services and medicine.

Smiletex showroom

Visit our showroom

We welcome you to visit the Smiletex showroom, where you can try on, choose, order or buy products right away! Our selection includes over 350 aprons, over 500 different chef jackets and blouses, and for service professionals everything from tunics to shirts and bow ties.

Brands we represent

A respected Danish brand. Understated Nordic design and products made from very high-quality fabrics. The focus is on functionality, user comfort, sustainability and good-looking design. Innovative materials include Tencel. The best value for money.

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A premium brand in the HoReCa world. A Dutch family company that makes no compromises on quality or wearer comfort. More than half of the collection is made from sustainable fabrics (Green Choice). Light materials that are comfortable to wear.

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The world's best-known and largest US brand of chef and service clothing, present in 65+ countries. An impressive selection of denim aprons and chef jackets in different styles. Great value for money. The materials are light, colourful and easy to care for.

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Genuine British quality. Keywords: adjustability, simplicity and comfort. The adjustable aprons are a unique product that has won customers all over Europe. All garments are made in Great Britain.

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A manufacturer of quality uniforms aimed mainly at the service sector. A wide colour range of over 60 shades. Quality products at affordable prices!

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What clients say

Angelica Udeküll
The workwear Smiletex offers to restaurant people is more than just a uniform – it's a combination of comfort, durability and professional style. Excellent customer service – fast, friendly and helpful, always ready to find the best solution for the client's needs!
Angelica Udeküll Head chef / catering manager at Laspa, TV host
Roman Zaštšerinski
For me, a reliable partner I can always count on is essential. I've found that in Smiletex – quality products, well-thought-out design and superb customer service. Cooperation always runs smoothly and the results speak for themselves.
Roman Zaštšerinski Founder, owner and head chef, restaurants Moon and Kolm Sibulat
Dmitri Haljukov
I like to serve dishes that are beautiful and appetising. The same goes for my chef clothing – modern, comfortable and beautiful. My favourite brand is Kentaur for its reliability, design and materials. Add to that the personal, professional service in the Smiletex showroom.
Dmitri Haljukov Founder of Premier CRU, Selver Gourmet, author of Minu köök. Minu hing.
Erik Prosvirin
In everyday life I often find it hard to find clothes I immediately like — you have to visit several shops and spend a lot of time. But with workwear the choice is simple. At Smiletex I always find something that combines comfort, practicality and style. Every detail is well thought out and the result is flawless. Cooperation is always pleasant and quick.
Erik Prosvirin Head chef, restaurant RIVA
Tõnis Saar
Working with Smiletex we have found chef and service workwear with great style, looks and comfort. Kentaur chef jackets and aprons have a stylish cut, look chic and stay comfortable even on long workdays.
Tõnis Saar Head chef and visionary, Tõnis Saar Gastronomy
Dmitri Fjodorov
As a head chef I know how important it is that everything runs smoothly and without unnecessary stress. Smiletex has something for every taste - no wasted time or head-scratching. You simply come, pick what you like, put it on and you're ready – a simple, fast and convenient solution.
Dmitri Fjodorov Head chef, restaurants ArtPriori and Puri
Joel Ostrat
Our cooperation has been super fast, exciting and easy, because Smiletex carries both the classics and the haute couture of the culinary world. I praise Kentaur chef clothing for its design, innovative solutions and sustainability. We have always found a solution.
Joel Ostrat Head chef, restaurateur, TV host
Maido Maiste
Smiletex – a master of tailored solutions. Distinctive, stylish solutions chosen to match the taste and concept of the venue. All backed by a wide range of quality brands and a very professional, personal approach. My personal favourite is Kentaur.
Maido Maiste Head chef, restaurant Tsunft / restaurant-vinotheque-bakery
Antti Lepik
My clear favourite today is Le Nouveau Chef. Honestly, I've never worn such comfortable workwear. The chef jacket fits like a glove and you don't feel it at all. The material is breathable, the fit is perfect and it looks representative.
Antti Lepik Owner of Austerium, five-time world champion in oyster opening
Dimitri Demjanov
Before making a decision, be sure to visit the Smiletex showroom. You'll be positively surprised!
Dimitri Demjanov CEO, Gloria 1937, ex-president of Bocuse d'Or Estonia
Andrus Saartok
Personally I have had only very good experiences. Over my career I have worn many styles of jackets, and the vast majority of them came through Smiletex. Very warm, friendly communication and very fast, efficient cooperation.
Andrus Saartok Head chef, restaurant Fii
Peeter Pihel
In my kitchen I have always valued high-quality products and supported sustainable practices and green thinking. That's why I'm proud to work with Smiletex and Kentaur and to use Kentaur's products and principles at Fotografiska Tallinn as well.
Peeter Pihel Head chef, co-founder of Fotografiska Tallinn

Smiletex shopping assistant

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